Strategies to Boost SEO Rank Using Social:
1. Increase content sharability via onsite social apps:
Google’s official blog
now says that sites can rank better if their content is shared often by
users. To increase sharing, marketers should embed social apps on their
site. Marketers can also incentivize sharing so that customers do
social SEO for them. This results in C2C spread of brand on social. By
encouraging social sharing of purchases on their e-commerce stores,
retailers can convert customer delight on order completion into SEO
boost for their sites.
2. Optimize shared content for maximum SEO benefit:
Marketers should ensure that the content snippet shared on social media
is optimized to derive maximum SEO benefit. Besides optimizing the
title, description and image for SEO purposes, marketers can also
influence the share blurb by asking a leading question in the sharing
interface. Leveraging Google Authorship is an important tool for content
marketers. It shows the author’s Google Plus profile in the search
results, increasing the credibility and click-through rate. See the
recording/ presentation to find out how to set up Google Authorship.
3. Channel social UGC for SEO benefit:
Customers are already sharing a lot of content about brands on social
media. From simple Facebook status updates to rich visual testimonials
on Instagram, this social UGC can be used for SEO benefit by getting
users to add brand hashtag to it. Hashtag in social SEO is equivalent of
keyword in content SEO. It defines the intent of user and increases the
searchability of brand on social media. Search engines show more social
results when users search for a hashtag.
4. Show social UGC as social proof on site:
Social UGC acts as excellent social proof on website. This is social
buzz by real people with their true social profiles, and hence increase
the user engagement on site. Also by embedding this social UGC natively
on site using Product Stories app of ShopSocially, marketers can have a fresh content on their page regularly, further boosting the SEO Rank.
For more details how to employ these social SEO strategies for your brand, please visit us at www.webneoo.com or contact us here
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